Tuesday, 16 November 2010

Outlook Pitti Uomo #79

Details about the 79th edition of Pitti Immagine Uomo that will take place in its usual spot at Fortezza da Basso in Florence, Italy on January 11 - 14 2011 have been made known to the public. As Raffaello Napoleone, Pitti Immagine’s CEO, announced beginning of this week, the trade fair organiser will launch two online trade fairs in January to complement Pitti Uomo and Pitti Bimbo.

As this year's special guest designer for Pitti W, the woman's pre-collection exhibition that is held parallel to Pitti Uomo, British designer Gareth Pugh has been selected. As a special events director leaked, he will be showcasing his collection in a rather unusual location - one that had never before hosted a fashion show.

"Gareth Pugh was already one of the leaders of the generation of young British fashion designers who helped to make that evening so exciting.  We have followed his work in London and Paris, seen his style evolve – from the Gothic atmospheres of the early days to today’s decidedly flamboyant effects – as well as the way he presents his collections: the video screened at the last Paris fashion week brought new energy to the discussion on the use of multimedia technologies in fashion. So we had all the right reasons for inviting Gareth Pugh to Florence and Pitti, where there is plenty of space for fashion experiments which can dialogue with the city’s unique historical and artistic venues. We are very happy that Gareth Pugh responded to our invitation with such enthusiasm." Pitti Immagine Press Release

Also, a special role at the 79th edition of Pitti Uomo will be held by the Trussardi Group.  To herald its centennial next year, Trussardi will host a multi-part event, which will include fashion, art, design and food showcases.

Pitti Uomo has a very special position in its function as Europe's biggest trade fair for male fashion. As the fair runs just before Milan fashion week, Pitti Uomo holds a reputation as a pioneer trade platforms as it allows the companies at to showcase their products very early in the annual fashion cycle. Strategically speaking, the brands can capitalize on capturing the attention of the buyers and the share of the buyers’ budgets before everybody else does. Also, Pitti Uomo has the reputation of being extremely contemporary and men's fashion brands frequently showcase new trends here first.

The summer edition of Pitti Uomo - #78 had attracted a total of 32 000 visitors out of which 19,200 were buyers. The special guest for Pitti W was Haider Ackermann, who bedazzled with his beautiful atmospheric show and his first tentative steps into men's wear. Special guest brand in summer was Jil Sander, who had menswear designer Raf Simons bring lots of colour to the topiary gardens of Villa Gamberaia.

Let's see what Pitti Uomo #79 has in store for us.


Source: style.com, WWD.com, pittiimmagine.com

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