Tuesday, 2 November 2010

Lanvin goes Mainstream III - Official Footage

Et voilà, the official footage revealing the complete Lanvin H&M collection, which will hit the stores on 23rd of November 2010.
The four-and-a-half-minute short film directed by Mike Figgis is a Alice-in-Wonderland meets Kafka curiosity, which accentuates some of the ideas Alber Elbaz is voicing in the trailers explaining the odd collaboration of haute couture house Lanvin and mass retailer H&M.

The bizzare, quirky film portrays an motley excerpt of a nightmarish dream of the young Alber, displaying his influences and thoughts in a creative-chaotic mélange of strands of plots in the most fashionable hotel ever known to mankind. With the likes of Natasha Poly and Hannelore Knuts modelling Alber's beautiful collection, the short film promises printed shirts, diverse skirts, a zebra trenchcoat, a faux-fur jacket, funky accessories and a variety of assymetric ruffled dresses in colours ranging from moutarde to geranium red, black or floral prints as the key items to the collection.

In one of his trailers, Alber Elbaz expresses his bemusement about that fact that couture is interchangeable between three generations -  daughter, mother and grandmother could wear the same dress and interchange it- a theme that has been taken up in his short film as well.

"A happy collection for happy people" , which will be visible online at hm.com on the 4th of November


Source: lanvin.com, hm.com
Picture Source: fabsugar.com

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