Saturday, 28 August 2010

Recession curves

A homage to women – and better times

While the effects of the crisis are still perceivable in many countries, the look of the 50ies and 60ies instantly reminds us of boom times.

The tight sweaters shaped by the 50ies conical bra, suspender belts & girdles worn under petticoats or pencil skirts evoke a desire towards the classic femininity with its shapes and curves. The aesthetics of an era we instantly associate with the economically wealthy times of the 50ies and 60ies.

Golden Globe and Emmy awarded AMC series „Mad men“ brought us - together with the look of the early 60ies - a new femininity on the screen. On the catwalks, foremostly Miuccia Prada and Louis Vuitton confronted us with a new female paradigm. Curves replace androgynous shapes. Bosom, waist and hip have been re-discovered as the headturners of the seasons to come.
It's high time to celebrate feminity and its icons - time to say goodbye to utility chic and casualization after decades of androgynous, sober boy-ish figures on TV and on the catwalks. The body ideal has been changed to female heroines with explicitly curvy bodys.
A healthy share of the re-discovery of the feminine female body, can surely be attributed to "Mad Men" and its fabulously talented costume designer, Janie Bryant who has been digging up petticoats, pencil skirts, costumes, cone shaped bras and suspender belts to celebrate the gloriously iconic fashion times of the 50ies and 60ies.

Even the toughest jeans & t-shirt warrior is sighing in melancholy in sight of the 50ies a-shaped skirts or 60ies pencil skirts ...well, if these are leaving you cold, then it is the men in dinner jackets that make your heart melt.
Somehow the imagination of dressing up according to certain rules and re-inflicting real glamour and style onto us gains momentum, doesn't it?!


xoxo

Glamazone


Picture source: www.nydailynews.com, www.fashion-era.com

Wednesday, 11 August 2010

I love my scarf

If you consider Hermès scarves to be an old fashioned accessory only appropriate for elder ladies and polished upper class mademoiselles, think again.The traditional French fashion house has launched a new website called J'aime Mon Carre ("I love my scarf"), where the brand proves to be perfectly up to date with zeitgeist and young urban fashion culture.



The website has been launched to mark the creative liaison between Hermès and Parisian ueber-hip concept store Colette , who have teamed up for a special edition of scarves, which will be sold exclusively at Colette during September.

Jaimemoncarre.com is a cool omnium-gatherum of snapshot-like photographs, shortfilms from fashion & style capitals (Paris, London, NYC & Tokyo) and inspiration for Hermes devotees. Classic Hermès carres are featured  in hip & stylish street looks. Colorful pictures feature creative ideas of how to wear the carre as headbands, turbans, tops or belts and of course as a scarf.
Far from dusty, elitist snobbery, Hermès displays the fun and contemporary appeal of its silk pieces and invites younger generations to be creative, cool and sexy with them.


Hip footage, wide arrays of photo material, street style galore, a treasure chest full of ideas and inspiration to target younger trendier customers and involve them in what feels like a community.
A brilliant approach to make the brand accessible to a younger and hipper target audience who might have reservations towards the brand otherwise.


My opinion? Do I really have to spell it out? I heart Hermès.

xoxo
Glamazone 


Sources: jaimemoncarre.com, elle.co.uk