Monday, 21 March 2011

Model of the moment: Arizona Muse

Fashion weeks are over, brands are fĂȘting their praise of the industry (chez Prada, Alexander McQueen, Fendi, Haider Ackermann et al), are licking their wounds if their efforts have not been appreciated ( Maison Martin Margiela) or are busy resolving scandals and their effects (Dior).

Meanwhile there is plenty of time to take a closer look at the model that emerges on the top of the list after the fashion week marathon and whose name is on everyones' lips: Arizona Muse.
How can you not become famous with a name like that?!
Obviously, it does help if you have the abstract beauty, expressive wide-set eyes, strong eyebrows that make Muse's recognition value and being absolutely ubiquitous during New York and Paris Fashion Week does help to push a career as well.
The 20-year old American who was born in Arizona - hence her name - was discovered in 2008 already, as she had a baby break, she stopped modelling for 1.5 years, only to return to modelling in 2010 and take off after the A/W 2011 shows.
During her second season, the 5'10'' tall Arizona already scored all major designers and could be spotted during every big name's show. Galliano, Dior, Chanel, Prada, Louis Vuitton, YSL, Versace, Burberry...the list is endless. Despite the numerous catwalks the American beauty scored, she is also featured in two major campaigns this season: Prada's adorable colourful spring/summer campaign, which was photographed by Steven Meisel and which truly unfurls its full good-mood effect in its appendant campaign film.
Furthermore, Arizona Muse ran off Daria Werbowy as the face of YSL's current print campaign and was also selected for the spring/summer campaign film under the creative direction of Stefano Pilati, which was shot by Inez van Lamsweerde and Vinoodh Matadin in Marrakech.
Being a relative newcomer, it is quite remarkable that Arizona is ranked 23rd on Counting Vogue covers, a 60-pages fashion editorial as well as four different covers of the March issue of Dazed & Confused magazine, it is pretty obvious, that the fashion industry has found the face that we can expect to see a lot more of in the not so distant future.


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