Thursday, 27 May 2010

Sarah Burton designing for Alexander McQueen

After months of speculation, finally today, Sarah Burton was announced new head of design for Alexander McQueen. Previously this year, Gucci Group had decided to carry on with the successful brand after the eponymous designer's tragic suicide in February 2010.
Finally rumours that designers like king-of-goth Gareth Pugh might take over Mr. McQueens realms were defeated by the decision to acclaim one of the strong forces at Alexander McQueen's side head of design to unify operations and appoint somebody from the inside of the company.

Sarah Burton had been working in the fashion house since 1996, a year before her graduation from Central Saint Martins. Burton had also completed Alexander McQueen's last défilé for autumn/winter 2010, which was praised enthusiastically by press and industry. Being his long time assistant and having been head of design for womenswear since 2000, Burton stated that she intends to stay true to his legacy. Also Jonathan Akeryod, CEO of the House of Alexander McQueen stated in a press release that "...having worked alongside Lee McQueen for more than 14 years, she has a deep understanding of his vision, which will allow the company to stay true to its core values".

We shall hope so.


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