Model of the moment: Arizona Muse

Fashion weeks are over, brands are fêting their praise of the industry (chez Prada, Alexander McQueen, Fendi, Haider Ackermann et al), are licking their wounds if their efforts have not been appreciated ( Maison Martin Margiela) or are busy resolving scandals and their effects (Dior).

Meanwhile there is plenty of time to take a closer look at the model that emerges on the top of the list after the fashion week marathon and whose name is on everyones' lips: Arizona Muse.
How can you not become famous with a name like that?!
Obviously, it does help if you have the abstract beauty, expressive wide-set eyes, strong eyebrows that make Muse's recognition value and being absolutely ubiquitous during New York and Paris Fashion Week does help to push a career as well.
The 20-year old American who was born in Arizona - hence her name - was discovered in 2008 already, as she had a baby break, she stopped modelling for 1.5 years, only to return to modelling in 2010 and take off after the A/W 2011 shows.

During her second season, the 5'10'' tall Arizona already scored all major designers and could be spotted during every big name's show. Galliano, Dior, Chanel, Prada, Louis Vuitton, YSL, Versace, Burberry...the list is endless. Despite the numerous catwalks the American beauty scored, she is also featured in two major campaigns this season: Prada's adorable colourful spring/summer campaign, which was photographed by Steven Meisel and which truly unfurls its full good-mood effect in its appendant campaign film.

Furthermore, Arizona Muse ran off Daria Werbowy as the face of YSL's current print campaign and was also selected for the spring/summer campaign film under the creative direction of Stefano Pilati, which was shot by Inez van Lamsweerde and Vinoodh Matadin in Marrakech.
Being a relative newcomer, it is quite remarkable that Arizona is ranked 23rd on models.com. Counting Vogue covers, a 60-pages fashion editorial as well as four different covers of the March issue of Dazed & Confused magazine, it is pretty obvious, that the fashion industry has found the face that we can expect to see a lot more of in the not so distant future.

xoxo
Glamazone

Source: models.com
Picture Source: style.com, models.com

Prada gone bananas

New year (well, let me wish you a happy 2011 and a happy new year of the rabbit!!), new season, new fashion ahead and about time to be bold.
Bold colours, bright patterns and campaigns that are everything but discrete are a great indicator that the crisis is over and we are back to go bananas with our fashion statements. Miuccia Prada took this quite literally in her spring/summer '11 campaign and added bright colours with prints that range from cherubs to monkeys ...and yes, you might have guessed so ...bananas! From bright tangerine, deep emerald and cobalt blue to vivid stripy combinations, Prada went decisively bold with the colours and even a little cheeky with the beautiful ad campaign photographed by Steven Meisel, which converts the collection's mood even better in the video.

As opposed to the previous collections, the clear cuts were loosened up by ruffles or tassles that round off the clear cut of skirts or dresses that are tightly fitted up to the knee. As it seems, Miuccia Prada is over the bossom already, which she played to the gallery last season. In spring/summer 2011, Prada is buttoning up and favoring bateau necklines and v-necklines complimenting skirts and dresses which are all knee lenght. The looks were accessorized with wedged sneakers, brightly striped fur stolas and sun hats.
Prada is seeking to dedicate a lot of attention to the Chinese market in the future and developed a luxurious edition of the spring/summer '11 collection especially for the Chinese market, where most of the cotton pieces of the Milan show in September were replaced by radzmire silk and a special touch of sequins was added to most outfits.

Major topic amongst the glamourous audience however was the fact that Prada is most likely to finally go public after years of flirting with this option and postponing the plans due to global market conditions. “Up until now we haven’t made a definitive decision. At this point, we think a listing in Hong Kong is the most opportune solution. In the coming months, we will evaluate the timetable and the details.”stated Patrizio Bertelli, husband of Miuccia Prada and CEO of Prada.
A clear strategic signal where Prada sees the highest growth potential in the future - last year's revenues of Greater China (including China, Hong Kong and Macau) rose by 75% to 389 million euros, already representing nearly 20% of the group's total turnover. Also, Prada decided to open two new design studios - one in Paris, one in Hong Kong a rather unusual yet contemporary move for an Italian fashion house to embrace new talent and new inspirations from different creative hubs.

The year of the rabbit is supposed to be a favorable year of international relations - let's see if it will favour Prada's strategical expansion plans.

xoxo
Glamazone

Source: WWD.com, huffingtonpost.com
Picture Source: WWD.com